The study of colors as a determinant of human behavior is known as color psychology. For his modern research into the qualities and implications of colors in our life, Carl Jung has been acknowledged as a pioneer in this field. Color has an effect on sensations that aren't immediately apparent, such as the flavor of food. Colors contain properties that might cause individuals to feel certain emotions.More info on Wikipedia
According to Forbes customers make a purchasing decision within 90 seconds and between 62 and 90% of that judgement is based on the color of the product.Forbes
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