Sara J. Wells

blockchain enamored | innovation hungry

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Contract? Full-time? Just looking?

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Go-to-market strategist with experience across sales & marketing, operations, and investor relations. Ex-Goldman Sachs adapted to early-stage startups building the future of blockchain smart contracts and partnership ecosystems. Let’s build innovative solutions & rewire behavior.

Professional Skills: web3, Blockchain-as-a-Service, Smart Contracts, NFT, Go-to-Market Strategy, Content Creation, Research, Product Roadmap, Project Management, Risk Mitigation, FINRA Series 7 & 63 (Expired), Google Suite, Microsoft365, Hubspot, Slack, Twitter, Discord, Telegram, GitHub

Metanoia Services LLC, Management & Strategy Consultant
Providing sales, marketing, and operations strategy to early-stage web3 startups
  • Actively building web3 community through selective participation in Guilds, DAOs, and various social networks
  • Clients have included new and established financial advisor offices and early-stage blockchain startups
  • Received 2 full-time offers from past clients: Mint Gold Dust and Trace BBLLC
Mint Gold Dust, Founding Team Member
Founding team member at pre-revenue startup pioneering the web3 NFT service ecosystem
  • NFT Platform for artists, collectors, and enterprises with a 24/7 marketplace, service ecosystem, and white label solutions
  • Explored multi-sector enterprise service offerings and created genesis sales qualification and pitch frameworks
  • Built initial investor deck and enterprise sales materials to effectively communicate company strategy and value proposition
  • Developed and implemented brand go-to-market strategy for platform launch to align with NFT.NYC 2021 Sponsorship
Trace BBLLC, Founding Team Member
Chief Strategy Officer at seed-stage startup developing pioneering web3 supply chain software
  • Supply chain software using patented Ethereum smart contracts for regulatory compliance and commercial insights
  • Government Pilot: multi-year license with state agency to develop first-in-the-nation tracking system for hemp market
  • Commercial Pilot: six-figure, multi-year license with a multistate operator for commercial track-n-trace product
  • Developed and implemented go-to-market strategy across positioning, placement, pricing, and promotion/marketing
  • Aligned sales and product strategy by building a technical vocabulary and working directly with software developers
  • Built initial investor deck and enterprise sales materials to effectively communicate company strategy and value proposition
  • Invited to speak at industry conferences, including pitch competition, supply chain panelist, and moderator
  • Negotiated mutual sub-licensing agreement with established multinational supply chain software provider
Goldman Sachs, Associate, Institutional Asset Management Sales & Distribution
Relationship Manager for 50+ funds with total AUM of $50+ billion
  • Grew AUM for existing Fortune 100 clients, requiring daily management of C-Suite relationships
  • Retained existing $250 million high-yield fixed income portfolio by effectively translating current geopolitical events
  • Sold investment grade fixed income product worth $500 million to existing institutional enterprise client
  • Promoted to New York sales team while located in Salt Lake City as pioneer West Coast hire
  • Translated technical long-term asset management, buy-side investment strategy, and global financial markets concepts
  • Analyzed international regulations, compliance, and risk profiles of asset classes, financial products, and investor profiles

Coded by Sara J. Wells 🌍 Metanoia Services LLC