Makeup made to feel good
Being rare is about being comfortable with yourself
Stop comparing yourself to each other and embrace your own uniqueness.
Rare Beauty is not about being someone else, but being who you are.
New arrivals
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Positive Light Under Eye Brightener
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Positive Light Silky Touch Highlighter
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Sincerely Me Mini Eye Essentials
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Positive Light Liquid Luminizer
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Hydrating Under Eye Patches - pack of 8
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Positive Light Highlighter Brush
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Shades for all skin types
Find your best shade, along with complexion must-haves perfect for your skin tone.
Find your shade
I wanted to create a brand that was thoughtfully made, inside and out. From the products to the packaging, and even the suppliers we partner with...we’re constantly learning and improving to make everything better for you, and the environment.”
- selena gomez -
Shipper Boxes & Everything Inside
A unique, natural, environmentally friendly packaging material. Made from recycled fiber, FSC certified, and 100% recyclable.
Outer Packaging
Our 100% recyclable boxes are made from responsibly sourced, FSC-certified materials, and printed with water-based ink.
Thoughtfully formulated & thoroughly tested
- ✓ Cruelty Free & Vegan
- ✓ Dermatologist tested
- ✓ Partnered only with Cosmetic GMP Certified Supliers