Help SheCodes improve their marketing strategies and get more women in tech.
SheCodes currently has a presence in 6 continents and in countless time zones, has had hundreds of thousands of students, and currently gets over 1 million website visitors per month. We are constantly working to expand our reach and deliver the best experience possible to each and every one of our students.
As part of our global expansion, SheCodes is looking to add a passionate team member who can manage marketing teams and efforts globally at scale. This is a key role in the SheCodes team that will contribute directly to our growth. As the Chief Marketing Officer, you will be the go-to expert on all of our marketing-related acquisitions. That includes managing the marketing team that takes care of the paid social channels (e.g. Instagram, Facebook, Google), campaign creation, market research, and similar. Youβll scale our programs amongst an ambitious and growing team, owning both the strategy and execution while coordinating every aspect of the marketing campaigns.
A Chief Marketing Officer (CMO) is a senior executive who leads and manages an organizationβs marketing strategies and activities. They are responsible for driving brand awareness, customer acquisition, and revenue growth through effective marketing initiatives, market research, and collaboration with the SheCodes team.
In this role, you will:Β
- Oversee the overall advertising and sales strategy of SheCodes.
- Manage our digital marketing strategy - including identifying channels, launching tests, and building a bridge between the team and ad experts.
- Lead in analyzing the effectiveness of the campaigns. You will test and learn until you find something that works - and cut things that donβt.
- Manage and optimize digital marketing campaigns across platforms.
- Report on the effectiveness of paid media campaigns.
- Supervise and report on the influencer marketing strategy.
- Help improve a strategy for SEO and content marketing.
- Use research to identify likely customers and come up with appropriate pricing strategies.
- Manage and execute our retargeting strategy across all different platforms.
- Plan various sales campaigns including giveaways, contests, and coupons
Weβre looking for someone who:
- Has strong creative marketing and communication skills.
- Has experience working in a start-up environment, contributing to developing business infrastructure, and scaling a high-growth business, along with the desire to work in this environment.
- Is fluent and highly proficient in English.
- Can work closely with other members of the SheCodes team to manage daily tasks and operations.
- Has strong problem-solving and analytical abilities, with a track record of a βtest & learnβ mindset.
- Has the ability to multi-task and work in cross-functional, fast-paced environments.
- Can manage quick changes in company policy and procedures. (Weβre a small company that is expanding fast, so we always have to be on our toes!)
- Can improve customer acquisition and retention.
- Can cultivate strategic partnerships.
- Demonstrates leadership skills to develop the marketing team.
- Ensures alignment with business goals.
- Stays tuned to market trends and the competitive landscape.
- Is willing to work remotely.
Skills:
- 3-5 years of proven experience as chief marketing officer or similar role.
- Experience in digital marketing channels (paid social, display, or video).
- A leader with both creative and analytical capabilities.
- Distinctive problem-solving and project management skills.
- Strong analytical skills, including advanced Excel.
- Exceptional written, verbal, and in-person communication skills.
- Strong business mindset and the ability to understand the needs of different audiences.
- Experience working globally.
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Weβre looking forward to hearing from you!Β
At SheCodes, our team is made up of hard-working, quick-learning, passionate people. Even if you donβt fit all of the criteria listed in the description above, we encourage you to apply if you think youβll be a good fit. We welcome and cherish diversity in our company to help sustain a well-rounded team and outlook.
