Help SheCodes reach more students and get more women in tech.
SheCodes currently has a presence on 6 continents and in countless time zones and has had 150,000+ students. We are constantly working to expand our reach and deliver the best experience possible to each and every one of our students.
As part of our global expansion, SheCodes is looking to add a passionate Marketing Specialist to the team. This is a key role in the SheCodes team that will contribute directly to our growth. As our Marketing Specialist, you will be responsible to build and maintain our marketing strategy which includes digital ads, content through various platforms, and influencer marketing. You’ll work closely with our ad managing team to plan, buy, and optimize targeted media campaigns. You’ll scale our programs amongst an ambitious and growing team, owning both the strategy and execution. You’ll help us devise cross-channel campaigns, as well as find and maintain partnerships with influencers, universities, etc.
In this role, you will:
- Manage our digital marketing strategy - including identifying channels, launching tests, and building a bridge between the team and our ad experts.
- Help create a strategy for SEO and content marketing.
- Implement this strategy and write content catered specifically to each platform
- Lead in analyzing the effectiveness of the campaigns. You will test and learn until you find something that works - and cut things that don’t.
- Create, deploy, and optimize digital marketing campaigns across platforms.
- Manage and execute our retargeting strategy across all different platforms.
- Report on the effectiveness of paid media campaigns.
- Create and test an influencer marketing strategy.
We’re looking for someone who:
- Bachelor’s degree in English, Journalism, Marketing, or a related field.
- Proficiency in using social media platforms (eg. TikTok, Instagram, Twitter) and content marketing tools.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Is fluent and highly proficient in English.
- Has strong creative marketing and communication skills.
- Has experience with content marketing in English and content management systems
- Has experience working in a start-up environment, contributing to developing business infrastructure, and scaling a high-growth business, along with the desire to work in this fast-paced environment.
- Has strong problem-solving and analytical abilities, with a track record of a “test & learn” mindset.
- Can manage quick changes in company policy and procedures. (We’re a small company that is expanding fast, so we always have to be on our toes!)
Skills:
- 3-5 years of relevant work experience, including specific experience in digital channels (paid social, display, or video)
- Strong working knowledge of Facebook Ads Manager
- Experience with tag management (Google Tag Manager)
- Strong analytical skills, including advanced Excel
- Strong writing and editing skills with excellent attention to detail.
- Knowledge of SEO best practices and experience with keyword research and optimization
- Exceptional written, verbal, and in-person presentation skills
- Strong business acumen and the ability to understand the needs of different audiences
- Experience working globally
- Distinctive problem-solving and project management skills
- Basic knowledge of HTML/CSS (nice to have)
We’re looking forward to hearing from you!
At SheCodes, our team is made up of hard-working, quick-learning, passionate people. Even if you don’t fit all of the criteria listed in the description above, we encourage you to apply if you think you’ll be a good fit. We welcome and cherish diversity in our company to help sustain a well-rounded team and outlook.
